A manager calls you:
"Someone on my team just messaged me that they miscarried. What do I say? What do we do?"
face pregnancy loss, death in the family, or a life-threatening diagnosis each year. In a company of 100, that's about 14 people.
That number might feel high compared to what you see. Around 80% of pregnancy losses occur before employees have shared news of their pregnancy at work1—before anyone at work even knows. The loss never reaches HR because the pregnancy never did.
What HR leaders told us
"The first weeks are an admin maze. We're juggling LOA, state compliance, and benefits coordination—all while the employee is already overwhelmed."
"Managers want to help but don't feel confident having trauma-informed conversations."
"EAPs have proven inadequate for supporting our team or the employee in these situations."
What we offer
To support teams through the hardest life moments, we created a comprehensive care benefit that combines manager guidance, admin logistics, and grief-specialized care.
When a profound loss or serious health diagnosis occurs, we activate a single point of contact: a dedicated Care Guide who supports the employee from day of the event through the first year—while partnering with HR and coaching managers along the way.
Nurturing Studio vs EAP
| Nurturing Studio | Typical EAP | |
|---|---|---|
| Grief-specialized support | Tailored programs, counseling, peer support groups | Generalized counseling |
| Safety/crisis planning | Personalized plan established on day 1 | None |
| Benefits/LOA navigation | Hands-on | Not designed for this |
| Manager coaching | Case-specific guidance | General resources only |
| Continuity | Same Care Guide for 12 months | Depends on provider availability |
A timeline of care
Employees are matched with a Care Guide through a light-touch intake—so when a hard moment hits, they already know who to reach out to. Managers and HR receive practical training on trauma-informed conversations.
Employee, manager or HR can activate the Care Guide with just one text.
During the acute window, the Care Guide:
Support continues through the same Care Guide throughout the first year.
During sustained recovery, the Care Guide:
Known high-risk moments are proactively supported. The Care Guide reaches out ahead of anniversaries, holidays, and medical milestones. Care ramps up as needed without restarting intake.
Clinical leadership
Fellow, American Academy of Social Work & Social Welfare
Our care model is designed and delivered under the supervision of one of the world's leading experts in traumatic grief. With 30+ years of research and among the top 2% of cited scholars in her field, Dr. Cacciatore's work has been published in The Lancet and other leading medical journals. Tens of thousands of families have been touched by her evidence-based approach.
Get started
Founder, Nurturing Studio
I'd like to invite you to join our founding partner cohort. We're looking for HR leaders who are passionate about providing sustained support for the long arc of grief.
Let's launch a grief care program for your team.